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The Most Colorful Fan of Nascar Contest

August 4, 2008
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M&M’S® RACING CELEBRATES SPIRITED NASCAR™ FANS WITH RE-LAUNCH OF THE “THE MOST COLORFUL FAN™ OF NASCAR” CONTEST

Fans Can Win Once-in-a-Lifetime Trip to Ford 400 in Homestead; Dozens of Weekly Prizes

 

–M&M’S® Racing and NASCAR® announced today the re-launch of the popular “The Most Colorful Fan™ of NASCAR” contest, which encourages NASCAR fans nationwide to showcase their passionate love for the sport by uploading their most eye-catching photos to NASCAR.com for a chance to win big.  The contest will run from June 8, 2008, through October 2008 and will feature weekly winners who will receive an array of NASCAR-themed prizes. 

Just like America’s favorite candy known for colorful chocolate fun, the M&M’S contest brings the excitement and revelry of the weekly NASCAR circuit to fans.

 

“‘The Most Colorful Fan of NASCAR’ contest allows fans a one-of-a-kind interactive experience to show off the fun side that defines the excitement of the sport,” said William Clements, vice president of Mars Properties. “Whether you’re a die-hard fan or new to the sport, M&M’S Racing is giving you the opportunity to compete just like the drivers, but among fellow fans.”

 

Five finalists will also win trips to the Ford 400 in Homestead, Fla., on November 16, 2008, for the ultimate NASCAR VIP experience courtesy of M&M’S, as well as $100 gift cards from The Home Depot for colorful paints.  Kyle Busch, driver of the M&M’S No. 18 Toyota Camry and one of the sports top stars is even getting in on the action, as he’ll help judge the final competition in Homestead along with other top drivers.  “The Most Colorful Fan of NASCAR” will be awarded with an exclusive Tissot® wrist watch and a VIP trip for two to the Richard Petty Driving Experience with Kyle Busch.

 

“While all drivers are out to win week in and week out, we all have to remember that the sport is truly about the fans,” said Busch, winner of the recent Best Buy 400 Benefiting Student Clubs for Autism Speaks. “That’s why the M&M’S Racing ‘The Most Colorful Fan of NASCAR’ contest is so cool – because the fans get to compete weekly just like we do, as well as win some pretty amazing prizes.”

 

M&M’S has been involved with NASCAR for 18 years, but this year has been one of their most exciting to date, largely due to success of Busch both on and off the track.  With four Sprint Cup Series wins under his belt, plus several top-five finishes, Busch and the M&M’S Racing Team have held the number one spot in points for the NASCAR Sprint Cup Series for several weeks this season and are definitely in the groove.

 

For more information on the “The Most Colorful Fan of NASCAR” contest or M&M’S Racing, visit http://tsc.nascar.com/mmsracing

 

About Mars Snackfood US  
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world’s favorite brands such as DOVE® Brand Chocolate, M&M’S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit http://www.mars.com.

 

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