MTV Announces “Man and Wife” with Fatman Scoop
CONVERSATION JUST GOT A LOT MORE INTERESTING?
MTV GETS REAL ABOUT SEX, LOVE AND RELATIONSHIPS WITH HIP-HOP’S FATMAN SCOOP AND HIS WIFE SHANDA
ON “MAN AND WIFE”
PREMIERING SEPTEMBER 29
Think MTV Engages Viewers in Dialogue and Provides Information and Resources on Sexual Health Topics in the Man and Wife Group
For most young people, discussing sex with adults is the beginning of many uncomfortable moments, but not if those adults are hip, open and honest. On Monday, September 29 at 11pm ET/PT sex will get a little more interesting as MTV enlists hip-hop’s very own Fatman Scoop and his wife, HIV/AIDS counselor Shanda to discuss sex, love and relationships in an informative and innovative format on the new late-night, stripped series, “Man and Wife.”
“‘Man and Wife’ has gained a huge following online and now we are bringing them to television to discuss sex, love and relationships,” said Tony DiSanto, EVP, MTV Programming and Series Development. “Hosts Fatman Scoop and his wife, Shanda are two charismatic and compelling personalities and you can’t help but listen and watch everything they say and do as they serve up advice to viewers in their own style.”
“Man and Wife” breaks new ground as the first of their kind married couple in the hip-hop genre discussing sex, money, relationships, love, jobs, politics, and dating. The show, which started as a podcast in 2007 (www.manandwife.tv), puts a new twist on late-night talk shows, taking questions from a live audience as well as emails, voicemails, videos and message boards. Hosted by Fatman Scoop, a two-time Grammy winner and his wife, Shanda, an HIV/AIDS counselor, the married couple speaks in a language familiar to young people and approaches them on their terms. With open and candid conversation in a lively and humorous setting, the series makes young people comfortable asking the questions they all want to ask, but never do.
Providing access to reliable sexual health information on a wide range of topics, Think MTV will launch Man and Wife Group where users can discuss everything from protection options and STD prevention, to testing and treatment, to tips on how to communicate with your partner. Think MTV users will also be able to search for health providers and HIV testing centers in their area, and watch and discuss MTV content related to sexual health and relationships. And engaging viewers 24/7, http://manandwife.mtv.com will have a message board for viewers to post comments about the show and ask questions. Every Friday, Fatman Scoop and Shanda will host an exclusive Q&A where they will answer questions and comment on postings from the board.
Think.MTV.com is a dynamic, multimedia-driven Community and enables youth to easily learn more about the issues that matter to them most, share their opinions – via uploaded online videos, podcasts and blogs – and connect with others to make a difference. The site is one of the only to reward members for positive actions taken online or off, serving up chances to hang out with socially conscious celebs, access to exclusive MTV events, exposure on MTV and other national media outlets, as well as grants, scholarships and more. Think.MTV.com was built with the help of financial support and expertise from founding partners the Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation and MCJ Amelior Foundation. For more information or to build a profile and become involved, visit Think.MTV.com.
Fatman Scoop’s booming baritone became known world wide on singles such as “It’s Like That” by Mariah Carey and “Lose Control” by Missy Elliot for which he also won two Grammy’s. Scoop’s music has been featured in blockbuster films such as “You Got Served” and “Save the Last Dance.” He has played a key role in many multi-million dollar marketing campaigns, creating original music and/or recording commercials for Mountain Dew, Reebok, Nike and Bombay Sapphire, among others. Scoop has collaborated or been featured alongside music artists and producers such as Missy Elliot, Timberland, BabyFace, Mariah Carey, Busta Rhymes, Jermaine Dupri, Sean Paul, Ciara, Elephant Man, Nina Sky, Ying Yang Twins, Pitbull, Faith Evans and Nick Cannon, among others. With his relentless energy, and strong creative presence in hip-hop world wide, Scoop continues to prove that he’s an unparalleled talent.
Shanda, a Newburgh, NY native, spent more than eight years working in HIV/AIDS services as both a counselor and case worker. She brings to the show her signature style of intelligent wit and sex appeal.
Isaac Freeman, Shanda Freeman, Alex Lasky and Charlie Stettler, who created the franchise, are the executive producers for “Man and Wife.” Jeff Yapp serves as co-executive producer for MTV. Liz Gateley and Amy Emmerich are the executives in charge of production for MTV.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in? http://www.mtvpress.com.
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