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MTV Exclusive Premieres – Beyonce New Videos

October 13, 2008


New York, NY, October 13, 2008 – This week, Beyoncé Knowles will stage a takeover of MTV Networks with the multiplatform release of the highly anticipated videos “Single Ladies” and “If I Were A Boy” from her forthcoming album. MTVN is pulling out all the stops for one of the most recognizable artists of our time by highlighting the video across our networks.

Premiere information for “Single Ladies” and “If I Were A Boy” includes:

“Single Ladies” will make its MTV debut on Monday night as the credits roll on the 9:30 ET/PT episode of “The Hills,” just before tonight’s new episode (10:00pm ET/PT) makes its debut. The episode is appropriately themed, as it involves an old flame that regrets ending a relationship.

MTV Jams has determined that “Single Ladies” and “If I Were A Boy” will be given the honor of being named the “Jam Of The Week” this week, meaning viewers will have a chance to catch the videos every hour this week.

If MTV and MTV Jams wasn’t enough, MTV HITS, MTV TR3S, MTV2 and LOGO will spin the “Single Ladies” and “If I Were A Boy” videos throughout the week.

MTV Hits will go through the “hits,” as decided by Beyoncé. Beginning at 3:00pm ET/PT today, MTV Hits will show Beyoncé’s Artist Collection, which includes videos that reign supreme for her. The countdown special shares videos that inspire and entertain the superstar.

The web will also be ablaze with Beyoncé when she dominates the Rhapsody, and home pages. These sites will be the headquarters for the “Single Ladies” video before and after the premiere, with additional coverage on MTV’s Buzzworthy blog and elsewhere on

Just a year after her last appearance, Beyoncé will drop by the MTV studio on Tuesday, October 14th to premiere the two videos for the last time on Total Request Live. During the show, Beyoncé will discuss her latest project and give fans a look at what they can expect from her in the near future.


About MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in…

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