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Dada Launches Initiative To Benefit Wyclef Jean’s Yéle Haiti

November 18, 2008
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Dada EntertainmentLaunches Initiative To Benefit

Wyclef Jean’s Yéle Haiti

 

Digital Music Company To Donate Portion Of New Subscriptions
To Charity For School Repairs From Recent Collapses In Haiti

NEW YORK— Dada Entertainment™ (www.dada.net), one of the foremost innovators in digital and mobile entertainment services, today announced an innovative charity drive to raise money for Yéle Haiti (www.yele.org), the organization founded by multiple Grammy-Award winning musician, producer, and Haitian Goodwill Ambassador, Wyclef Jean. The initiative – which launches today and runs for a full week – will see a portion of every new Dada.net® subscription donated to support the work of Yéle Haiti and their plan to repair schools that were recently destroyed in the region.

“We are excited to be able to use our success to give something back through a worthwhile group like Yéle Haiti, and we are sure our consumers will be thrilled they are doing their part as well,” said Dada Entertainment™ CEO said Massimiliano Pellegrini. “Wyclef Jean has done such tremendous work in Haiti, we couldn’t think of a better organization or a better person to partner with for our first charity initiative. We wish Wyclef and Yéle Haiti the best as they continue their great work long into the future.”

Dada Entertainment™ is supporting the charity drive through banner ads and links on its homepage: www.Dada.net. There will also be a dedicated page on the Dada® website describing the program and Yéle Haiti. Dada Entertainment™ CEO Massimiliano Pellegrini will present a check to Wyclef Jean at a presentation at the end of the week.

“In the world of digital innovation and changing behavior in receiving news and information, it is always great when organizations and companies use their ability to reach for a positive purpose.  I am happy to announce our initiative with Dada Entertainment™, and am looking forward to working with them and my organization, Yéle Haiti,” said Wyclef Jean.

Music fans who sign up for Dada.net® are given 15 tokens per month for only $9.99 (67 cents a song). Each token can be redeemed for one download of a full-track MP3, ringtone, or other mobile content including wallpapers and games.  All MP3 tracks are DRM-free allowing consumers to transfer their download to any mobile phone, iPod or digital music player. Dada® expects to be able to offer users over-the-air MP3 downloads to mobile devices in the coming weeks.

Dada.net® users are billed for the service through their phone bill via Premium SMS. Dada® currently offers all genres of music from Universal Music Group and SONY BMG artists, and will soon announce additional content deals with both major and independent labels.

About Yéle Haiti

Multiple Grammy-Award winning musician, producer, and Haitian Goodwill Ambassador, Wyclef Jean founded Yéle Haiti (www.yele.org) in 2005 as a way to bring hope back to his native country. Yéle Haiti is now a widespread movement that has changed the lives of tens of thousands of children and adults through programs in education, health, environment and community development. Yéle works with a wide range of organizations to implement these programs, and incorporates music and sports to increase their impact. Wyclef’s leadership has been instrumental in building multi-sector responses to both the food crisis earlier in the year and the recent series of tropical storms and hurricanes that caused such extensive damage in Haiti. 

About Dada Entertainment™
Dada Entertainment™, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada® USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment services. Formed in October 2007, Dada Entertainment™ is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment™ is a growing leader in the U.S. market.

Just one year old, Dada® has rapidly created a unique and seamless Web 2.0 experience around its rich catalogue of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment™ manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.

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