MTV New Year Bash
MTV CLOSES OUT 2008 WITH A SURPRISE-FILLED BASH FEATURING ONE OF MUSIC’S BIGGEST STARS, MILEY CYRUS, TAKING OVER A LUCKY FAN’S HOME TO CELEBRATE NEW YEAR’S EVE
New Year’s Eve Special Airs Live At 8:00pm ET/PT With Live Performances
From Miley Cyrus, Metro Station, All Time Low, The Academy Is… and Kevin Rudolf
MTV and Pepsi to Offer Viewers and Partygoers Opportunities to Share Text Messages Tapping into Their Hope and Optimism for the New Year On Air
or on MTV’s HD Screen in Times Square
NEW YORK – While Times Square will certainly have its share of New Year’s Eve festivities counting down to 2009, MTV has teamed up with Miley Cyrus, one of music’s biggest stars, to celebrate the year’s end with one of the biggest parties of the year, “FNMTV Presents: A Miley-Sized Surprise…New Year’s Eve 2009.” The special will air live on Wednesday, December 31st from 8-9:30pm ET, with an encore presentation at 10:30pm ET featuring a live countdown from Times Square. Viewers will be treated to special live performances from Miley, who’ll be hosting the show from the house of a lucky fan, and ringing in the new year by congratulating someone who spent 2008 helping to better the lives of others.All Time Low, The Academy Is… and Kevin Rudolf. Emceeing from our studios will be Aussie twin duo Lisa and Jessica Origliasso, better known as The Veronicas, who will be on hand to interview the show’s performers and revel in the night’s festivities.
After Miley surprises the lucky fan by showing up on her doorstep, they’ll spend the day hanging out together, participating in activities for the fan’s favorite charity, and visiting with friends. Along the way, Miley will be showering her with gifts and treats throughout the festivities. Let’s just say it’ll be a giant “Miley-sized” surprise like no other when the party begins, including performances by Miley from the winning fan’s bedroom, another featuring Metro Station and more! We’re talking total takeover here.
We’ll keep the party going from MTV’s Times Square studio, which will host performances from
In addition, MTV and Pepsi are closing out the final hours of 2008 by engaging consumers in a live text-to-screen dialogue about how they plan to refresh themselves and the world in 2009. People in Times Square can text NYE to 66333 to submit messages that may appear on MTV’s HD Times Square Screen, MTV 44 1/2, and TV viewers can text CHANGE to 66333 for the chance that their comments will appear on a crawl at the bottom of the television programming throughout MTV’s New Year’s Eve shows. Beyond that, MTV will have select clips from NYE programming as mobile video to all carrier partners as well as photo galleries, MTV News coverage and Remote Control blog coverage on the MTV mobile Internet site at m.mtv.com.About MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… http://www.mtvpress.com.
MTV.com will also feature photos, clips, and performances, including two performances from the night that won’t be seen anywhere else. The broadcast of “FNMTV Presents: A Miley-Sized Surprise…New Year’s Eve 2009” will be offered to over 100 MTV Radio Network Affiliates across the country exclusively by Westwood One.
“FNMTV Presents: A Miley-Sized Surprise…New Year’s Eve 2009” is Executive Produced by Summer Strauch and Nancy McDonald. Matthew Parillo is Executive In Charge of Production for the special.
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