MTV Team Up with TI for Reality Show
MTV CHRONICLES T.I.’S YEAR ON PROBATION BEFORE SERVINGJAIL TIME IN “T.I.’S ROAD TO REDEMPTION: 45 DAYS TO GO” *SET TO AIR ON TUESDAY, FEBRUARY 10TH AT 9:00PM ET/PT
*Moving title, each week will reflect number of days left to T.I.’s sentencing
America’s Top Selling Rapper Transforms The Lives Of At-Risk Teens In A Series Of Interventions While Grappling With His Own Demons
As he begins counting down the days to his impending March 2009 sentencing for weapons charges, Grammy-winning superstar T.I. finds himself at a remarkable crossroads. At the very apex of his career, he’s facing up to 30 years of jail time for an arrest stemming from his earlier life. However, as part of a deal worked out between his lawyers and the federal government, if he completes an amazing 1000 hours of community service during the year ending this March, that sentence may be reduced. At 27, finding himself at the very high- and low-point of his adult life, he’s seeking redemption in helping others avoid the mistakes he made. In the new docu-series “T.I.’s Road To Redemption: 45 Days To Go” cameras follow T.I.’s efforts to save himself by saving others. “T.I.’s Road To Redemption: 45 Days To Go” is a moving title. Each week, the title will change to reflect the amount of time left to his sentencing. The final episode will air shortly after T.I.’s fate is revealed. In order to communicate his message, he has to give each teenager a tough love lesson in life and show them the consequences of what could happen if they continue down the wrong path. “T.I.’s Road To Redemption: 45 Days To Go” will premiere on Tuesday, February 10 at 9:00PM (ET/PT). Subsequent episodes will air in the show’s regular timeslot at 9:30pm (ET/PT).
“MTV has always given artists a platform to get their stories and music out to their fans and this series reveals the unknown side of T.I.– one of the world’s greatest artists at the most precarious time in his life,” said Tony DiSanto, Executive Vice President, Series Development and Programming. “In the face of impending incarceration, T.I. is driven to ensure others do not make the same mistakes, and our cameras document every step along this road as he impacts and changes lives for the better. It is real-time redemption.”
In “T.I.’s Road To Redemption: 45 Days To Go,” viewers will not only watch as T.I. attempts to help change the lives of desperate teenagers across the country, but they will also get a behind-the-scenes peek at the most private and personal moments of one of today’s hottest most sought after artists on the verge of leaving his glittering career for time behind bars.
The series will follow T.I. as he talks to school and community groups about how to avoid the trouble he now finds himself in, but it will also follow a search for personal redemption. “T.I.’s Road To Redemption: 45 Days To Go” chronicles the rap icon’s dedicated mission to educate today’s youth on the issues of his past that have come back to haunt him today. Along the way, we will see the birth of his sixth child, the release of his most ambitious, reflective, and mature work yet, “Paper Trail,” his long and serious journey to transform the lives of a group of at risk teens, his ongoing struggle to manage his personal life while completing 1000 hours of community service and most importantly, coming to terms with going to jail at the height of his career.
“We visited T.I. early in 2008 while he was under house arrest in Georgia and found a man utterly unlike his rap persona,” said Ish Entertainment principals Stella Stolper and Michael Hirschorn. “He felt that he was undergoing a karmic reckoning, a time when he would have to balance the scales of his life and integrate who he was with who he is. We’ve never seen someone so introspective, so smart about how who he was back in the slums of Atlanta is affecting who he is now.”
“T.I.’s Road To Redemption: 45 Days To Go” is Executive Produced by T.I. Michael Hirschorn, Stella Stolper and Chris Choun of Ish Entertainment. Billy Taylor, Jason Geter (Grand Hustle) and Brian Sher (Category 5 Entertainment) are Executive Producers. Tony DiSanto and George McTeague are Creative Executives overseeing project for MTV. “T.I.’s Road To Redemption: 45 Days To Go” is produced by MTV and Ish Entertainment.
About Ish Entertainment
Ish Entertainment was launched in April 2008 by former VH1 execs Michael Hirschorn and Stella Stolper. Ish, which has a first-look deal with MTV, VH1, CMT and Logo, operates as a joint venture with Lionsgate, which handles Ish’s international distribution. The first projects to come out of that deal are “Paris Hilton’s My New BFF,” “50 Cent: The Money And The Power,” “T.I.’s Road To Redemption: 45 Days To Go,” all for MTV; and a Christmas special starring Larry the Cable Guy for CMT. Ish Entertainment marries formats and talent focusing primarily but not exclusively on non-scripted programming, continuing a strategy that has helped VH1 launch an unprecedented string of hit shows with top talent. Ish Entertainment is based in Los Angeles and New York.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com.
# # #